bataFILMS and DECA are proud to announce the launch of our Entertainment Marketing Project!
This project provides DECA advisors and members an exciting new partner in entertainment marketing. Classroom resources include:
- Proprietary industry research and analysis
- Actual entertainment projects around which students can apply their classroom learning and compete
- Fundraising opportunities for chapters
Project Overview and Registration
This project presents a new vision for Entertainment marketing and bataFILMS views DECA/Delta Epsilon Chi as our partners in this new vision! Participants will be official distributors and make a direct contribution to the refinement of our business model.
Registered participants/advisors will have access to proprietary research & analysis that will give you unique insight into this dynamic industry and help you to develop a winning plan!
An Entertainment marketing project (EMP) around which students can apply their classroom learning and compete in the marketing and promotion of the Strip
Fundraising opportunities for chapters-sell movie tickets now and DVD in the near future.
Audience reaction of "The Strip"
The Strip scored 30% “excellent”, 42% “very good” ,14% “good” & 14% “fair” in several invited test screenings covering all demographic and geographical regions of the country. This film has been described by students as “very funny and I will see it again," “engaging,” “emotional,” “hilarious, great message,” "9 out of 10!” “want sequel”.
In a marketing report by NPD Inc, a widely known research firm in the entertainment industry, The Strip was compared with Employee of the Month, Waiting, Clerks 2, GardenState and Little Miss Sunshine.
How do I register to Participate in the project?-3 simple steps
1. Select a 3 to 5 member EMP team: choose a
team leader and choose a
name for your team.
2. Submit your team information by completing EMP Registration spreadsheet for your team & send via e-mail to gbryson@batafilms.com by November 30th, 2009. Once enrolled in the program, Advisors will receive their chapter account number, team promotion code and account number for associate members to participate in this project.
3. Place your order for any one of the December screens nationwide regardless of the location of your chapter.
Box Office chapter Fundraising Profit
Sell theater tickets and make
$2 profit per ticket based on selling minimum of 240 tickets per Team. $1 profit per ticket for chapters sold less than 240 tickets.
Registered chapter/ Teams can sell tickets for any of the theatrical release cities regardless of the chapter location.
Two Ways to make Chapter Fundraising Profits!!
1. Sell theater tickets of The Strip on December 4th opening week in 9 states and 10 screens. The film will be premiered in one movie theater in each of the following cities: Atlanta, Boston, Chicago, Dallas, Denver, Los Angeles, New York and San Diego.
2. Registered EMP team can request showings at theaters in their local neighborhoods by placing a request for new screen order. Start your social medial marketing plan and get credit for your efforts nationwide.
*** No investment required by the Chapter***
Team Orders
Registered Teams can purchase theater tickets valid for all December screens to service their cash customer
E-mail your orders to gbryson@fortressprodcuts.com. Or Call 877-286-GOAT Extensions 4007 Chapter payments are due 3 days before the opening of the film.
Teams Customer Orders Direct with bataFILMS
Credit card customers of registered teams can E mail order valid for a specific theater with their credit card information and your team number to: info@batafilms.com
Teams Customer Orders Direct with bataFILMS
Credit card customers of registered teams can E mail their orders with their credit card information and your team number to: info@batafilms.com
Competition prizes: Top three teams will be recognized at ICDC Louisville National conference. 1st prize $3,000, 2nd prize, $2,000 and third prize $1,000
Screens
For More Information Contact: Glyn Bryson; gbryson@batafilms.com; Work: 877-286-GOAT Extension 4007
bata FILMS and DECA are proud to announce the launch of our Entertainment Marketing Project!
This project provides DECA advisors and members an exciting new partner in entertainment marketing. Classroom resources include:
- Proprietary industry research and analysis
- Actual entertainment projects around which students can apply their classroom learning and compete
- Fundraising opportunities for chapters
Project Overview and Registration
This project presents a new vision for Entertainment marketing and bata FILM views DECA/Delta Epsilon Chi as our partners in this new vision! Participants will be official distributors and make a direct contribution to the refinement of our business model.
Registered participants/advisors will have access to proprietary research & analysis that will give you unique insight into this dynamic industry and help you to develop a winning plan! Register Now For The entertainment marketing project!
Project Timeline theatrical release of "THE STRIP"
Stage One:
Participants must develop their Entertainment Marketing Plan that will:
- Phase 1: promote and sell theater tickets for initial screens selected to premiere The Strip in December 2009
- Phase 2: create a high demand for additional screens and theaters for the theatrical release of the Strip in your local market
Your marketing plan must be 1 to 2 pages and include your social networking media and outdoor promotion strategies. (Stage One accounts for 20% of your competition score)
Stage Two:
Execute Your Plan and Track Results. In this step, participants will execute their marketing plan.
- Phase 1: From November 1st, 2009 to December 1st, 2009
- Phase 2: From November 1st, 2009 to December 3oth, 2009
(Stage Two accounts for 70% of your competition score)
Stage Three:
Submit your Entertainment Marketing Plan Evaluation & Recommendation due March 1st, 2010. Participants must submit 3 to 5 pages, which include:
- Your marketing plan for the project (Stage one)
- An evaluation of your Entertainment Marketing project results (Stage two A summary of what you learned in your project execution
- Your recommendations for how to approach next year's Entertainment Marketing Project
(Stage Three accounts for 10% of your competition score)
About the Strip and Audience Reaction
Synopsis:
The employees of a low end electronic store find creative ways to stave off boredom and their impending adulthood. But when one of them gets married they all must face the realities of growing up. (source IMDB)
Audience Reaction:
The Strip scored 30% to 36% "excellent", 50 to 54% "very good" & 14% "fair" in several invited test screenings covering all demographic and geographical regions of the country. This film has been described by students as
"very funny and I will see it again," "engaging," "emotional," "hilarious, great message," "9 out of 10!" "want sequel". The survey document was created by focus group made up of DECA Students from the Milford chapter, Cincinnati Ohio. 82% of DECA /DELTA students who have watched the movie showed interest in selling theater tickets and DVD's of the Strip. A large percentage showed interest in working with bataFILMS internship program for Entertainment marketing.
Our sample size covered 1500 viewers in a wide range of audiences across America. A typical sample size for test screening in this industry is 400 people.
Some key market research information for you:
In a marketing report by NPD Inc, a widely known research firm in the entertainment industry, The Strip was compared with Employee of the Month, Waiting, Clerks 2, Garden State and Little Miss Sunshine. The Strip
performs 264% of the norm with 14 to 24 years age group at 100% of the norm with 25 to 34 and 66% of norm for 35 and over.
How do I register to Participate in the project
3 simple steps
- 1. Select a 3 to 5 member EMP team: choose a team leader and choose a name for your team.
- 2. Submit your team information by completing EMP Registration spreadsheet for your team & send via e-mail to gbryson@batafilms.com by November 30th, 2009. Once enrolled in the program, Advisors will receive their chapter account number, team promotion code and account number for associate members to participate in this project
- 3. Place your order for any one of the December screens nationwide regardless of the location of your chapter.
Note: Advisor, EMP team leader and members will be able conduct their fund raising activities online and track results and competition standings against their goal at www.batafilms.com
Box Office chapter Fundraising Profit
Sell theater tickets and make
$2 profit per ticket based on selling minimum of 240 tickets per Team. $1 profit per ticket for chapters sold less than 240 tickets.
Registered chapter/ Teams can sell tickets for any of the theatrical release cities regardless of the chapter location
Two Ways to make Chapter Fundraising Profits!
- Sell theater tickets of The Strip on December 4th opening week in 9 states and 10 screens. The film will be premiered in one movie theater in each of the following cities: Atlanta, Boston, Cincinnati, Chicago, Dallas, Denver, Los Angeles, Las Vegas, New York and San Diego. Theater locations are published on our website.
- Your social networking and Internet based promotion campaigns should be your launching pad to create demand for new screens. Registered EMP team can request showings at theaters in their local neighborhoods on our website. Theatrical additions in your market will allow the teams who are not in close proximity to the theaters involved in the December 2009 premiere to have the film released in their community. Start your social medial marketing plan and get credit for your efforts nationwide.
How to Order, Pay and Collect your Profit for Theater Ticket Sales
Team Orders
Registered Teams can purchase theater tickets valid for all December screens to service their cash customer E-mail your orders to gbryson@fortressprodcuts.com. Or Call 877-286-GOAT Extensions 4007 Chapter payments are due 3 days before the opening of the film.
Teams Customer Orders Direct with bataFILMS
Credit card customers of registered teams can E mail order valid for a specific theater with their credit card information and your team number to:
info@batafilms.com
Payment Terms Chapter profit
Profit checks for all sales are mailed to the chapter address once a month. bataFILMS makes all Profit payments in 1
st week of each month for previous month sale.
Competition Prizes for Chapter, Advisors and Team
bataFILMS will select winning projects form both theatrical market by April 7th Winning chapters will be recognized at the 2010 International Career Development Conference in Louisville, KY.
- 1st Place (Theatrical Release Market) $3,000
- 2nd Place (Theatrical Release Market) $2,000
- 3rd Place (Theatrical Release Market) $1,000
Registered Chapters/teams will have the opportunity to participate in DVDs and sound track of the "the Strip" and make $4 per DVD profit and compete. Project detail and the time line will be announced after the wide release of the film is completed.
The Entertainment Marketing Project is based on bata FILM's first full-length feature comedy, "The Strip", opening in select theaters in December 2009. "The Strip" is a PG-13, character driven comedy dissecting the lives of five employees of a low-end electronics chain called Electri-City. The employees find creative ways to stave off boredom and their impending adulthood. The film was written and directed by up-and-comer, Jameel Khan, and stars Dave Foley (Kids In the Hall & News Radio.) For more information about this Film.
http://www.thestripthemovie.com/
Prizes for Chapters, Advisors and Teams
bata FILMS will select winning projects from both Theatrical release markets and DVD only markets. Winning chapters will be recognized at the 2010 International Career Development Conference in Louisville, KY.
- 1st Place (Theatrical Release Market) $3,000
- 1st Place (DVD Only Market) $3,000
- 2nd Place (Theatrical Release Market) $2,000
- 2nd Place (DVD Only Market) $2,000
- 3rd Place (Theatrical Release Market) $1,000
- 3rd Place (DVD Only Market) $1,000
bataFILMSDirector's Club
Primary Advisors for the top three teams from both the Theatrical Release and DVD Only Markets - and the Association Advisors from the top 3 selling state/provincial associations will become a Charter Member in the bata FILMS Director's Club. Members and their spouse/guest will be hosted at the San Diego Comic-Con International July 22-25, 2010.
bataFILMS Fan Club:
Members of the bata FILMS Fan Club will participate in our market research for the refinement of our film making & distribution processes. Members will also receive free access to valuable industry resources, free promotion items, invitations to private screenings/premiers and an opportunity to apply for internships with bata FILMS.
Join the bataFILMS Fan club now! No purchase required.
For more information contact Glyn Bryson Now!
gbryson@fortressproducts.com
Work: 877-284628 EXT 4007
Cell/Text: 914-522-9493
